Education Center

Learn About Diamonds

Selecting the perfect diamond

Investing in a diamond and your future can be a complex and trying experience. Understanding a diamond's quality characteristics is straightforward and simple.

Our diamond guide is designed to answer all of your questions. It explains a diamond's characteristics, how those characteristics influence appearance, and which are more important than others.


Most diamond names suggest a shape (round, princess, radiant, etc.) they describe a diamond's design, primarily as viewed from above. All diamond shapes have different strengths, but overall the beauty of the individual shapes is a matter of personal taste.more...


Nearly all diamonds have tiny flaws. Those diamonds with few or no imperfections receive the highest clarity grades. more...


A diamonds cut determines its brilliance; the better the cut the more fire it displays.more...

Carat Weight

Carat is exclusively a measure of a diamond's weight. This is the term with which people are most familiar with diamonds. more...


A diamond's color grade actually refers to the absence of color. Diamonds that contain little or no color, receive higher quality grades than those with visible color.more...


Certified diamond grading reports are offered with every Karat diamond. more...


Karats standards are among the highest of all jewelers. As the premier online diamond retailer, we offer the largest collection of the worlds finest cut diamonds. Pre-selected for exceptional quality, the cut, color, and clarity of our loose diamonds are evaluated based on world renowned standardized grading scales. Every loose diamond is accompanied by a grading report from either GIA, AGSL, independent diamond grading labs with the most stringent grading scales of all labs. more...


Read how to keep your diamond secure and sparkling and set in your ring for generations.more...

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